We wanted to target bucket-list-tourism, and instead of VisitDenmark telling, how tourist-traps and the classic attractions are a waste of time - we made the attractions say it themselves.
In a film we brought the famous attractions to life using artificial intelligence and deepfake technology. Using only words and sentences generated by ChatGPT we could now experience Mona Lisa, the Statue of Liberty and many others recommend Denmark instead of standing hours in line to see themselves.
And making the attractions talk, really got the medias talking.